 A Cradle of Creativity and Innovation
The Great Lakes Region has a 2.0 mindset with a next-generation look at how communities are integrating manufacturing, innovation, social entrepreneurship, arts and culture and business to make a vibrant economy.
The Forum will bring together people to create a new message that positions our region as a creativity cradle … The Great Lakes 2.0.
How would you re-brand the region?
About the Image Work Group
The image of the Great Lakes Region and Manufacturing are intertwined. All too often the Great Lakes Region is referred to in negative and outdated terms. GLMC members know that manufacturing in our region is filled with companies and people that are leaders globally. It is imperative that perception begins to reflect reality -- accurately portraying the dynamic companies and people that make up Great Lakes Manufacturing.
The Image Work Group's goal is to position Great Lakes Manufacturing as an exciting, high-technology sector that attracts the best and brightest talent. The strategies for reaching this goal are:
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Supporting development of key messages that build this image and are then used commonly and jointly to target core issues and audiences,
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Raising the public awareness of the value of manufacturing in the Great Lakes Region and beyond.
For further information or to join this work group contact Maura Campbell at mcampbell@m3strategies.com.
A Cradle of Creativity and Innovation
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